Friday, March 29, 2024

Marijuana Is Mainstream: Check Out This Cool Commercial For A Vape

You know marijuana is mainstream when an award-winning ad agency with a client list that boasts brand such as Disney, Nestles, AT&T and Volkswagen creates a TV commercial for a cannabis brand. And the ground-breaking ad is being broadcast in several major California markets.

Eureka Vapor, purveyors of portable vaporizers and cannabis concentrates, teamed up with  Innovation Agency, whose work has been sought out by many Fortune 500 companies, to create a campaign dubbed “Discover Eureka.” According to the cannabis company, the ad campaign helps “spread the message of inclusion and acceptance throughout all the communities it serves.”

Since most television stations do not accept cannabis advertising, the agency helped mitigate the challenge by coming up with a concept that promotes the brand without ever showing the actual product.

“We wanted to create a commercial that captures the essence of the brand,” said Randall Huft, president and creative director of Innovation Agency. “Eureka stands for inclusion, acceptance and love. They want to promote mutual respect and understanding, and the discovery of the beauty and individuality of each human.”

Californians voted overwhelmingly in favor of adult recreational marijuana last November.


[gravityform id=”13″ title=”false” description=”true”]


MUST READ

Maybe The New James Bond Should Update With Marijuana

There is a new face, but maybe the new James Bond should update with marijuana. After all, it isn't the 50s anymore.

MORE BY THIS AUTHOR

Why Your Marijuana Smells Skunky

Have you ever wondered what gives cannabis that unique odor? And why does some weed reek of skunk or dirty socks and other times it has the refreshing aroma of lemons or pine?

Don't Miss Your Weekly Dose of The Fresh Toast.

Stay informed with exclusive news briefs delivered directly to your inbox every Friday.

We respect your privacy. Unsubscribe anytime.