While rumors of the discontinuation of the existing generations of iPhone are still swirling, Apple announced that they’ll be releasing a red version of their iPhones 8 and 8 Plus in order to fight HIV and AIDS in Africa.
The new versions are being done in partnership with (RED), an organization that partners with big brands to help raise money for AIDS and HIV. Past partnerships include Beats, Starbucks and Coca Cola. If you recall, around this same time last year, Apple partnered with (RED) to release a (RED) version of their iPhone 7.
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States the Apple website:
For 11 years, our partnership with Product (RED) has supported HIV/AIDS programs that provide counseling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, we’ve raised over $160 million through the sale of our (RED) products. Every purchase brings us a step closer to an AIDS‑free generation.
The red iPhone 8 and 8 Plus will have a black front panel with a portion of proceeds going to the charity.
Last year, Apple stopped producing its Product (RED) devices once they released the iPhones 8, 8 Plus and X. If Apple were to release their new devices by September, as expected, then the (RED) devices will only run for about half a year.
As of April 10, Apple will take preorders for their red iPhones, which will start shipping Friday April 13. Prices begin at $699 for the 64gb iPhone 8, and $799 for the iPhone 8 Plus.
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Other rumors surrounding new Apple devices claim that the company will release an iPhone X on a blush gold color. Nothing has been confirmed thus far, but it would be strange for Apple to release a new device for no other reason than a change of color.