Monday, November 28, 2022

Coming Soon To Fast Food: Wendy’s Self-Ordering Kiosks

Because times are financially tough for fast-food restaurants and millennials hate dealing with people, Wendy’s has come out with something that will solve both problems: self-service kiosks.

The company is adding the machines to roughly 15-percent of its restaurants (around 1,000) by the end of 2017.

As the L.A. Times reports, Wendy’s Chief Information Officer David Trimm told investors that customers and franchisees seem to like the kiosks, saying, “You will see customers deliberately going to those kiosks directly, bypassing lines. Some customers clearly prefer to use the kiosks.”

He also said that there’s a huge demand for these kiosks, and that franchisees are more than happy to pay $5,000 for a single kiosk, and that each store will receive around three machines.

Andy Puzder, CEO of Hardee’s and Carl’s Jr., said he’s been inside restaurants where his company has installed these ordering kiosks “and I’ve actually seen young people waiting in line to use the kiosk where there’s a person standing behind the counter, waiting on nobody.”

The Associated Press says that kiosks have been installed at several central Ohio locations where the company first tested the technology.

If face-to-face communication is your bag, customers will still be able to order at the counter using real life people.




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