Prime Day arrives soon (Monday, to be exact). This year’s Prime Day will be a two day “parade of deals” lasting through July 16. Naturally, this comes with a lot of buildup, with exclusive events, like a concert featuring the likes of Taylor Swift and Dua Lipa, and a video game tournament called Twitch Prime Crown Cup. There’s also a big rise in fake reviews.
— Taylor Swift Updates (@TSwiftLAMedia) July 11, 2019
While this trend in fake reviews is not Amazon’s doing, Prime Day makes for a great opportunity for companies and businesses to hype up their products in hopes of acquiring a bump in the site’s star system, allowing for their item to reach a larger group of people.
Fakespot conducted an analysis that explains that over the past two years fake reviews have increased significantly during the months of June and July, where Prime Day usually takes place. As of June 2019, there’s been a 34% increase in fake reviews.
“Companies publish fake reviews ahead of Prime Day because it helps move their products up the product ranking page,” Fakespot told Mashable. “If anyone is searching for alternatives to Prime Day deals, they will see their products.”
Fake reviews have grown more realistic as technology evolves, with computer generated text that is capable of fooling shoppers who are not on the lookout. While Amazon is actively fighting this phenomenon by punishing posters and purging reviews from comments, a few of them still trickle through.
In order to recognize fake reviews, always make purchases from verified sellers and scroll down to the comments sections.”Always check the actual reviews and do not rely on just the summary star rating because that’s what sellers who use fake reviews hope you will do,” says Fakespot. If large chunks of reviews look and read the same, then it’s probably fake.