This Company Is Transforming Lip Balm Into A Luxury Cannabis Brand

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Lip balm is an everyday tool, many use without thinking twice. Chapped lips, dry lips, damaged lips. Put on some lip balm. But one company has elevated lip balm into all-natural, luxury cannabis brand infused with hemp extracts. That would be Vertly, founded by former fashion editor Claudia Mata. It offers interested parties various levels of infused lip balms, including one with cannabis that acts as a topical (though that one’s only available in California).

Ingredients for the lips balms can combine cannabis sativa seed oil, hemp-derived CBD extract, shea butter, coconut oil, beeswax, cinnamon, Vitamin E, and more. The Vertly Green balm, which is infused with cannabis, provide the soothing, natural effects that the other lip balms do, but also contain “analgesic, anti-inflammatory, anti-viral, and anti-anxiety properties,” according to the company’s website.

“When you apply cannabis topically, you’re never going to get that stoned high,” Mata told Vogue. “It doesn’t enter your system that way, but you have more of the subtle benefits.”

Of the hemp-derived CBD lip balms, Mata said, “[They] promote a subtle state of tranquility and generally helps to relieve anxiety. And it can help with headaches, cramps, and pain.”

Mata says she plans on releasing Chapstick-like tubes in the future that customers can carry with them anytime and anywhere. She views using Vertly lip balm as a form of nano-dosing, that will allow users to feel the calming health benefits without the possible disruption some experience while being high. As she told Vogue, “You can enjoy these throughout the day and never feel like you’re not in the right headspace.”

Categories: CannabisCultureDaily DelightWellness
Tags: beautyfashionlip balmluxurymarijuanaweedwellness
Brendan Bures :Brendan Bures is the Culture Editor at The Fresh Toast. He has written for ESPN’s The Undefeated, ATTN:, The Orlando Sentinel, NCAA.com, SBNation, and The Tallahassee Democrat, covering stories as varied as Florida State’s 2013 championship, OutKast’s ATLiens, and the pitfalls of celebrity’s social media. Previously, Brendan worked at Turner Sports as a desk editor for their collegiate sports department and served as Writing and Research Fellow for HRDCVR Magazine. There he spearheaded social media initiatives and led production of the HRDlist, a newsletter featuring diverse and important voices across multimedia channels. His work has also been recognized by the Associated Collegiate Press.

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