The Sphere is Vegas’s latest must see attraction, but a new one is due to open in the first quarter of 2024

Vegas has a history of over the top attractions delighting and engaging the millions of tourists. From stars like Elvis and Celine to the Chihuly ceiling to the the highest roller coaster in the world, the city constantly thinks of ways of engaging the daily throng of visitors. The latest, The Sphere, is the VERY expensive world’s largest spherical structure and concert venue. The $2 billion globe is kicking it off with U2 in residence. Every night is an incredible visual as the sphere is also a giant screen with a variety of innovative imagines.

But hot on the heels on the Sphere is Cannabition, a state of the art cannabis immersive experience opening next to Planet 13.  With 90% of the country open to some form of legal cannabis, this should turn out to be a key attraction – like Kentucky and their bourbon! The 12,000 square-foot cannabis immersive experience has engaged creators to make the experience incredible with or without a little extra (wink wink).

But the founders aren’t stopping there.

The immersive experience just made a significant partnership announcement. Cannabition is welcoming legendary founding figure of outlaw country, Mr. Willie Nelson and his celebrated brand, Willie’s Reserve. The teams are putting their heads together to assure guests a “stoned-cold good time!”

Nelson, an icon of music and marijuana, has spent 7 decades changing the way people look at cannabis and has been a champion of legalization.

His team shared, “with our new partnership in Cannabition, Willie’s Reserve is looking ahead with anticipation for a chance to bring Willie Nelson’s dream for legal weed to a new immersive experience in legendary Las Vegas. Now that’s entertainment!”

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Vegas in 2022, had 38.8 million visitors. Sin City ranks fifth worldwide in terms of worldwide tourism-related, and first in the US. In 2015, 84% of visitors to came from within the US.

Managing Partner Pamela Hart, states “From inception to buildout our partners, sponsors, and creative teams are launching an over the top Vegas immersive experience and a must add to everyone’s visit”.

Also joining the Cannabition team is LP Exotics. Founded by Marianna Arakelyan, who comes from the healthcare industry, Marianna has been at the forefront of pioneering life-enhancing programs across the Western United States.

Managing Parnter Andrew Laub shares,  “Marianna Arakelyan has taken her expertise and passion to create opulent, tailor-made products to delight consumers.  The company and Arakelyan’s innovative and meticulous approach will be another asset to delight for the visitors.”

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Michael Stratton, the general manager, brings a wealth of entertainment and hospitality knowledge. Most recently, Michael was the General Manager and Director of A&R for the iconic indie record label Bong Load Records, where he managed specialty releases by artists like The Killers, Beck, Elliott Smith and James Blunt, among others. He is also major label recording artist himself, a 35-year Las Vegas resident and has lifetime of music industry and operations experience.

Board Member Alex Brough believes Vegas will be home to the premier cannabis attraction and will add to the list of unique opportunities for tourists like Meow Wolf, the Mob Museum, and the extraordinary culinary scene.