Cannabis and the sports world meet again, thanks to Formula Drift racer Danny George. The drifter became the first racer officially sponsored by cannabis, through the premium brand Shango.
George is an underdog in the world of drifting, unconventionally racing a wild, LS-powered Mazda Miata he built with friends back in 2012. As a rookie he earned the “Spirit of Drifting” award and his Shango sponsorship marks an exciting return to the Formula D world for George.
It’s also tantalizing prospect for Shango, a medicinal cannabis grower and distributer in the United States. They are the first cannabis sponsors in motorsports and have done so tastefully. Just by looking at the detailing on the car, you wouldn’t be able to tell Shango is a cannabis company. In other words, there are no pot leaves or stoner references here. Just tasteful clean cannabis branding.
“I have always been one to think outside the box and this was something that really hasn’t been done before in professional motorsports,” George told Jalopnik. “I wanted to be the first. I wanted to comeback with something so legendary that the fans who supported me the last years could get that smile that they helped push us into this position.”
https://www.instagram.com/p/BQ4DwtHglA0/?taken-by=whosdannygeorge&hl=en
With limitations and regulations on alcohol and tobacco advertising in motorsports, the introduction of cannabis sponsorship could be a sign of things to come. Regardless this is a major breakthrough in the world of sports tacitly embracing marijuana. It also helps that George is a big supporter of the plant.
“I am a very firm believer in marijuana’s medicinal qualities and would love to be able to maybe change a few votes out there. It really is the miracle cure for many ailments,” George said to Jalopnik. “Being a father and watching these videos of children who within SECONDS of treatment have insanely positive reactions should be enough reason for anyone to support the plant.”
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