The music mogul's cannabis brand placed billboards in several major cities to start a conversation that is desperately needed in the world.
This year has seen an influx of celebs getting into the cannabis business one way or another, whether it's collaborating on a line of products, starting a company targeted to athletes, or simply investing in a growing market.
What happens when two pairs of pop culture royalty come together? They talk about their kids, of course.
Though financial details were not disclosed, Jay-Z will oversee outreach strategies and creative decisions at the company.
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