Joel and Ethan Coen are arguably the most talented American filmmakers. They’ve written and directed classics like Fargo, The Big Lebowski, No Country for Old Men, and about a dozen others. On the heels of 2016’s excellent Hail Caeser!, the duo have helmed a new commercial for Mercedes Benz that will air during next week’s Super Bowl.
The commercial, the brother’s first since a 2002 clip for H&R Block, shows a bunch of Easy Rider-loving bikers brawling in a roadside bar as Steppenwolf’s “Born to Be Wild” blares from a jukebox. Soon word spreads that the gangs’ bikes have been blocked in by a car. When the group emerges from the bar to find out who committed such a heinous act, they’re shocked to discover who the offender is and what he’s driving.
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Watch it below.