British supermarket Holland & Barrett is now selling bottled water infused with two milligrams of CBD. Selling CBD water in a mainstream marketplace is viewed as a progressive move in a cautious, conservative kingdom that still does not have a medical marijuana program in place. However, CBD water is a gimmick.
Love Hemp Water is the latest product produced by a flock of bandwagon jumping companies that hope to rope in consumers and cash in on the CBD craze.
Green Rush Daily published an article stating, “The World Health Organization has done extensive research regarding CBD water. Unsurprisingly, their findings have shown that the water can provide a variety of health benefits.”
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In fact, according to the spokesperson for the WHO, they have never heard of this mythical research. “The team has no idea where this journalist got his information. Perhaps, ask him to provide the report he mentions.” the WHO spokesperson wrote in an email.
Well, there you have it, folks. The WHO is not endorsing CBD water.
In fact, the WHO only recently commissioned their first-ever preliminary cannabis study, and their Expert Committee on Drug Dependence has not officially endorsed the results.
That aside, there are only two milligrams of natural hemp extract in Love Hemp Water, which is virtually useless. To provide a visual, two milligrams of powder would fit on the end of a toothpick or a toothbrush bristle.
While hemp CBD is beneficial to the human body’s endocannabinoid system, depending on the manufacturing process, the minuscule amount of CBD it contains is most likely rendered ineffective when housed in a clear container that is exposed to light for an extended period of time. This includes sitting in a brightly-lit supermarket fridge or storage facility all day. CBD products should be bottled in opaque containers that are kept out of direct light for the CBD not to destabilize.
Some manufacturing processes may be able to keep the components stable while exposed to light in the short term, but it will not remain stable if the water is sitting on a shelf for months.
Furthermore, a daily dose of at least 10-25mg is recommended to be beneficial to the human body’s endocannabinoid system, for non-medical reasons. At that rate, a person would have to drink five to thirteen bottles of Love Hemp Water per day, provided it is stored in the dark, such as in a wine cellar, before purchase.
Additionally, when the body needs the benefits of CBD right away, the efficacy of a 2mg serving is non-existent. GW Pharmaceuticals doses at five to ten milligrams per kilogram of body weight. That means a person who weighs 120lbs would theoretically need 50kg (50,000 grams) of CBD or 500mg (.5 grams) of CBD per day, as opposed to two milligrams.
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“We do not yet understand what a healthy amount of cannabidiol in the body for chronic use is. I take 45mg per day and have done so for about a year and a half. What level is right for everyone is honestly still to be determined by emerging science. Our research had led us to believe everyone should have a little bit of cannabidiol in their body every day. In high doses, it is well tolerated,” said Chris Bunka, CEO of Lexaria BioScience. Mr. Bunka’s company holds four patents in the USA and Australia and has 45 patents pending on the delivery of cannabinoids.
“Love Hemp Water is not designed — I certainly hope — to treat any medical condition. I hope they are positioning themselves as more of a supplement company,” he added.
So, three cheers to the conservative U.K. for selling CBD water — just don’t take it too seriously. Treat is as you would any other brand of (unicorn-tears-infused) bottled water. Take their revolutionary, beneficial claims with a grain of salt, because that is about how much CBD Love Hemp Water contains.
