It looks like Lamar Odom will join the trend of celebrities investing in marijuana. While in recovery from crack cocaine and other substance issues, Odom claims he found the healing powers of cannabis.
That journey inspired Odom to begin his new business venture called Rich Soil Organics. The company will focus on the marijuana and wellness niche, with the intention to assist in areas of mental health like stress, depression, and anxiety, as well as physical ailments like chronic pain, headaches, and nausea.
“While going through rehab, I discovered certain strains that support wellness,” Odom said in a press release, adding:
Friends, associates, and ex-teammates asked me what solutions I was using on my road back to recovery, and that’s when Rich Soil Organics was born. It’s a perfect time to offer these Cannabis solutions to the public who may be going through similar body issues as I am.
Rich Soil Organics will feature the usual set of cannabis-related products, like flowers, extracts, concentrates, and CBD/THC infusions. Odom’s company follows suit with other celebrity-backed brands like Ricky Williams’ recently announced Real Wellness in touting wholesome, organic products for consumers.
But Rich Soil announced it will attempt to separate itself from other brands by focusing on “unique strains to foster creativity and focus, with particular consideration for the entertainment world in Hollywood and Los Angeles.”
Rich Soil Organics is expected to debut its product in the company’s state of California during the second quarter of 2018.
