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Netflix And MedMen Partner To Promote Upcoming ‘Breaking Bad’ Movie

As part of their marketing strategy, Netflix hosted a scavenger hunt in L.A., and MedMen’s marijuana dispensary was the first stop.

“Breaking Bad” is finally returning this Friday with El Camino, a Netflix original movie. The film is one of the most awaited productions of the year, with filming conducted in secret. As part of their marketing strategy, a scavenger hunt in L.A. was held, and MedMen’s marijuana dispensary was the first stop.

The “Hunt For Jesse Pinkman” contest began a couple of days ago, when “Breaking Bad”’s official Twitter account tweeted out different coordinates with cryptic messages, inspiring people to go to the locations and find clues to other stops.

MedMen’s cannabis shop in West L.A. had actor Matt Jones signing posters and autographs for fans. Jones plays Badger, a recurring character from the series who was an avid marijuana user. He’ll also be making an appearance in the film.

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The scavenger hunt will include locations in New York, Chicago, San Francisco and Albuquerque – incidentally, the place where the show takes place.

While we don’t know why MedMen was chosen as one of the stops of the scavenger hunt, this isn’t the first time that Netflix has partnered up with cannabis. A couple of months ago, a pop up store in West Hollywood was selling different marijuana strains inspired by some of their hit shows.

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“Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone. For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate,” explained a press release.


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