Though Gwyneth Paltrow’s Goop gets chided by snarky bloggers, her lifestyle brand has become a serious player within the health and wellness space. Whenever she endorses a new trend or product, it launches into the self-care space as an overnight necessity for living your best life. We’ve seen Paltrow help popularize Reiki and infrared saunas, among other products.
Of course, Paltrow’s Goop exists in a somewhat rarefied space of luxury wellness, where the everyday Joe can’t really afford what she’s peddling. For example, the Paltrow brand hosted a conference in Los Angeles last weekend called “In Goop Health.” Tickets started at $650 for attendees and they were exposed to “aerial yoga and LED light eye-masks, along with seminars on autoimmune disorders and postnatal depletion,” according to Quartzy.
But Paltrow and company also focused on the plant that’s trickling through the wellness space, luxury or otherwise. That would be cannabis.
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“I love this subject,” said Paltrow. “It really has the potential to shift old patterns of thought and change lives, and I feel like we really could be on the precipice of something a lot bigger than we realize, scientifically.”
The conference played host to a panel on the future of cannabis hosted by actress and director Lake Bell, whose husband is a co-founder of Beboe, the luxury vaporizer and edible company.
What followed was a 40-minute cannabis crash course, with panelists outlining the differences between the cannabinoids THC and CBD, and between the indica and sativa strains, and providing tips for the uninitiated: “Start slow and low,” said [Cindy Capobianco of Lord Jones]. “You can always consume more, but you can’t consume less.” Also: try a full-spectrum plant or extract (as opposed to a chemical isolate), don’t mix it with alcohol, and do it in a safe place. Dillon espoused the myriad methods of consuming cannabis: topicals, tinctures, vaping, even suppositories and tampons for easing cramps.
But education wasn’t all that attendees received. In fact, it sounds like they received one of the most premiere swag bags of luxury cannabis products assembled. Check it out:
As guests filed out, they received red zippered pouches from MedMen, a Los Angeles-based chain of dispensaries. Inside were pink Kush Queen CBD bath bombs, Papa & Barkley pain “releaf” patches, and cards announcing that a “Goop-curated edit” of products would be available at MedMen’s new location, on Venice’s swanky Abbot Kinney Boulevard. Among those products: Défoncé matcha chocolate bars, Kikiko Tranquili-Tea, and Beboe’s Sativa vape pen.
Ashley Lewis, who runs Goop’s wellness products lines, hinted that we might see some Goop CBD products down the road. But don’t expect to see anything soon. Regardless, it’s becoming increasingly clear that the luxury wellness space is embracing cannabis with open arms.
