Jessica Alba isn’t so happy with one Colorado-based company. TMZ recently reported the actress’s Honest Company has filed a trademark lawsuit against Honest Herbal, which produces cannabinoid-rich hemp products.
The lawsuit claims that Honest Herbal is attempting to unfairly benefit from an association to Alba’s company where none exists. In addition, Honest Herbal is attempting to “confuse consumers and profit from the goodwill and consumer recognition associated with The Honest Co.’s HONEST Marks.”
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Alba launched the Honest Company in 2012. The company sells non-toxic household products that supposedly fills in the gap for ethical consumers. Among the most successful products for Honest is their face and body lotion. Because of that, Honest worries that the lotions, creams, and other products Honest Herbal produces might be mistaken as theirs.
The suit also states that Honest Company made a “good faith effort to resolve this matter without having to resort to litigation,” but Honest Herbal refused to respond properly to the cease and desist.
Honest Company is seeking monetary damages as well as Honest Herbal to change their name.