Sometimes a joke is too tempting to resist. That was the attitude of UK’s Rio cinema in Dalston, who saw a clever opportunity to play off the wildest mess-up in Oscars’ history at a recent Moonlight screening.
The Rio staff played the first 20 seconds of La La Land to the Moonlight crowd, who apparently got the joke immediately and burst into laughter.
— Jessica, only child from Illinois Chicago (@sophiedukebox) February 28, 2017
“It wasn’t the actual feature film, but a few seconds from a teaser trailer,” the Rio’s duty manager told Time Out UK by phone. “Then we shut it down, and did a bit of fumbling to make it look like we made a mistake.”
Accountants PricewaterhouseCooper has since taken full responsibility for the blunder, when co-presenters Warren Beatty and Faye Dunaway mistakenly announced La La Land as Best Picture over the rightful winner Moonlight. Barry Jenkins’ tender film has seen a dramatic increase at the UK box office thanks to its dramatic Oscar win.