After a rough downturn, golf is suddenly hot again – especially among a younger crowd.
Golf is hitting a hole in one with all ages and is now seeing increased participation, tourism, and innovative industry trends. Once in decline, the sport has rebounded strongly post-pandemic, becoming a global phenomenon. The pandemic played a pivotal role in golf’s revival. As a socially distanced outdoor activity, it attracted new players seeking recreation and social interaction. The surge in demand has also revitalized golf club memberships, with many clubs reporting record-breaking new member applications.
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The biggest age group of on-course golfers in the US is 18-34 year olds, with an estimated 6.3 million players, followed by the 50-64 age group at 6.1 million, and the 65+ seniors at 5.4 million. In 2023 alone, 26.6 million people played on-course golf in the U.S., up from 24.2 million in 2018, while 18.4 million engaged in off-course activities like driving ranges and simulators.
Golf tourism has emerged as a major growth driver. Destinations like Pinehurst Resort in North Carolina have expanded their offerings to accommodate rising demand, adding new courses and luxury accommodations. The U.S. golf tourism industry now generates $40 billion annually, with more than 12 million Americans traveling to play golf each year—a 20% increase over historical averages. Short courses and interactive experiences are also gaining popularity, appealing to diverse demographics such as women, couples, and families.
Technological and athletic advancements are shaping the professional game as well. Players like Bryson DeChambeau have redefined performance standards with innovations in training and equipment, pushing the boundaries of distance and power. These changes are inspiring a new generation of golfers while sparking debates about the future of classic courses.
The industry has also benefited from a market correction. After years of oversaturation, the number of golf courses has stabilized due to high construction costs and closures of underperforming facilities. This balance between supply and demand has created sustainable growth opportunities.
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Looking ahead, golf’s outlook remains bright. The sport’s appeal as both a leisure activity and competitive pursuit continues to grow, supported by its adaptability to modern lifestyles and evolving consumer preferences. With its unique blend of tradition and innovation, golf is firmly reclaiming its place as a cornerstone of global sports culture.
