Monday, June 17, 2024

TikTok Also Wants To Be A Job Search App

TikTok is working on a job search feature. This is what we know about the popular app’s new expansion.

TikTok has steadily taken control of our lives. It’s an inescapable app, one that’s cemented itself throughout the pandemic and that is now planning to get involved with job searches.

According to Axios, TikTok is developing and testing a tool designed for brands who are interested in recruiting entry level employees. The plan is for TikTok to connect people to jobs while also creating channels for brands to get to know them in a different light. According to the report, big brands have been contacted, including sports leagues.

Photo by Dylan Gillis via Unsplash

While you might be thinking about how weird it’d be to apply to jobs via dance challenges, the report explains that the job search app wouldn’t be held within the TikTok app. Instead, the job board could be accessed through the app, which would then take you to a separate web page.

The TikTok job section would revolve around videos. Users would likely be able to post a TikTok video resume in lieu of a traditional one, allowing them to stand out in ways that are unique and personalized. It seems like an idea that targets Gen Z and Millennials, hoping to grow up with a demographic that’s now or will soon be entering the job market.

TikTok hasn’t made any comments on this new feature, but it isn’t the first social media app to get involved with job searches. Facebook has its own job service and LinkedIn is meant to look very much like Facebook, having social media aspects to it. Goldi is another website that allows for video resumes, giving users the chance to be more creative when applying for a job.


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