Like most cannabis entrepreneurs, Adam Bierman was elated with last month’s string of Election Day victories for marijuana reform.
But Adam Bierman, CEO of MedMen, a California-based marijuana consulting and management firm, is not resting. Despite election victories in eight states, Bierman knows the battle to end prohibition is just beginning.
“The fight is not over, and it is important for us to remember how we got here. This would not have happened without the tireless work of anti-prohibition advocates, fighting to reform our broken drug laws.”
Last month, Medmen launched a national campaign to fuel marijuana policy reform with revenue raised by the marijuana industry.
The first-of-its-kind Pledge 4 Growth campaign asks marijuana businesses to commit 0.420 percent of their annual gross revenue to supporting the Marijuana Policy Project (MPP), the nation’s largest marijuana policy reform organization. MedMen will be a founding donor to Pledge 4 Growth.
“MedMen has been a huge supporter of MPP’s work since our inception and we want to ensure that the progress made by MPP is able to continue,” Bierman said. “There is a dire need for a national campaign that brings together both the advocacy and business sides of the industry, and Pledge 4 Growth will do just that.”
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During the cannabis industry’s largest business conference of the year in Las Vegas last month, MedMen presented MPP with a check for $1 million to aid in the group’s ongoing advocacy against Prohibition. MPP led the recent campaigns in Massachusetts and Maine, co-led the Nevada campaign, and helped pass measures in California, Florida and North Dakota.
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