Pornhub releases 2025 data on what people want, showing growing trends in role play, favorite locations, and average engagement times.
It is the time of year for Santa, Hanukkah candles, office holiday parties and the release of what people are viewing. It is when Pornhub releases 2025 data on what people want, shedding light on global search trends, viewer engagement, and regional interests. While adult, the statistics provide a unique look at changing online behavior, demographics, and the evolving preferences of viewers worldwide.
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Globally, the most searched categories on Pornhub in 2025 were MILF, PINAY, Lesbian, Anal, and Big Ass. A notable newcomer, “femboy,” jumped 15 spots, highlighting growing interest in content featuring feminine adult men. The report also identified top performers, with Alex Adams climbing to the most searched position after previously moving up several ranks, boasting nearly four billion total video views. He displaced Angela White, who now ranks second, while Violet Myers held onto third. New stars Bonnie Blue and Lily Phillips also made impressive entries into the top ranks.
In the United States, trends shifted significantly. Latina emerged as the most searched term, dethroning hentai, while MILF and Asian rounded out the top three, followed by hentai, lesbian, and ebony. Regional interests revealed unique cultural quirks: Oregon favored “horny grandma,” Maine “granny sex,” Iowa “Amish,” and New Jersey “Jewish.” In the Midwest and South, West Virginia leaned toward “redneck,” New Mexico “real wife,” and Illinois “hairy armpits,” demonstrating how searches often reflect local identities and humor.
Viewer engagement averaged 9 minutes and 33 seconds per visit, a slight decrease from 2024. Engagement varied by age: younger viewers, ages 18-24, spent less time per visit, while older users, particularly those 65 and above, averaged two minutes longer than the site-wide average. Female visitors also spent slightly more time per visit than male counterparts, highlighting subtle differences in consumption patterns. Japan led globally in average visit duration at over 11 minutes, a significant increase from the previous year, while Mexico, previously the highest, dropped to 9 minutes and 17 seconds. Peak viewing times in the U.S. fell between 2–5 p.m. and 9 p.m.–1 a.m., indicating consistent evening engagement across age groups.
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Another notable trend in 2025 was the surge in the Role Play category, which rose in popularity by 98 percent. Favorite locations for these activities included offices, up 62 percent; hospitals, up 18 percent; restaurants, up 55 percent; and stores, up 136 percent. Job- and position-themed searches also saw significant growth, with “driver” up 144 percent, “plumber” up 67 percent, “chef” up 39 percent, and “professor” up 33 percent. Positions such as “boss” grew 175 percent, while uniformed roles like “cop” rose 54 percent and “soldier” 41 percent. Even the search for “employee” increased by 183 percent, highlighting a broader interest in workplace and role-based scenarios.
These insights provide more than just curiosity—they offer a glimpse into evolving online behavior, the cultural factors shaping content interest, and how age and gender influence viewing habits. While adult content remains a private pursuit, Pornhub’s data illustrates broader trends in digital media consumption and regional preferences for 2025.
