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Labor Day Weekend Is Top Holiday For Marijuana Sales

Labor Day weekend marks the unofficial end of summer as Americans (and Canadians) celebrate the labor movement with picnics, barbecues and one last pool party … and marijuana.

According to market research from BDS Analytics, the three-day North American holiday is the busiest multi-sales period of the year for cannabis retailers. April 20 — the unofficial 420 holiday — remains the the largest retail day for the industry, but this weekend tops all others. Even Christmas takes a back seat to Labor Day weekend when it comes to marijuana sales.

In Colorado, BDS Analytics research shows that cannabis sales between Friday and Sunday of the 2016 holiday weekend brought in $29.94 million in sales of products. The following weekend, by comparison, saw $24.64 million. During last year’s July 4 weekend, dispensaries sold $26.98 million worth of product.

Washington state also saw an uptick in Labor Day weekend sales last year with $8.05 million in sales.

In Washington, September beats all of the months of the year, except for one — December. Washington dispensaries sold $70.68 million worth of cannabis in September; December brought in $72.93 million.

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