Nike has done it again. In honor of 4/20, the unofficial cannabis holiday, the global shoe giant has teamed up with renown skateboard artist Todd Bratrud to launch a limited-release sneaker inspired by the marijuana culture.
The Nike SB Dunk Mid “White Widow” pays homage to the popular type of marijuana found in just about every cannabis retail store in the nation. The sneaker features Bratrud’s unique design of a red-eyed spider on the insoles.
This is not the first time Nike and Bratrud have collaborated on a shoe design specifically for the 4/2o holiday. In 2010, the creative partnership created Nike SB Dunk High “Skunk” and in 2011, there was the Nike SB Dunk High “Cheech & Chong.”
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This is how Nike describes the footwear on its website:
Acclaimed skate artist Todd Bratrud brings his illustrative talents from skateboards to footwear, teaming up with Nike SB for this SB Dunk Mid Pro. Featuring a hairy suede upper in green with matching white overlays, red accents add style inspired by the white widow graphic on the sockliner. A stash pocket under the tongue helps secure your essentials before, during and after your session.
The sneaker will be available at select Nike retailers and on Nike.com beginning Friday, April 20. The retail price is $100.
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The price may seem a bit high, but some shoe collectors consider these babies to be a worthwhile investment. A pair of the Cheech & Chong sneakers is for sale on eBay for $799.