Thursday, February 22, 2024

The Most Popular Marijuana Flavors

Seems everything from gum to vodka to Cheetos has some new flavor profile.  What are the most popular ones in the weed world?

Cheetos, chips, hot sauces and more all now have multiple flavors.  Bailey’s new chocolate is a raging success…but they have also have strawberry, colada, vanilla cinnamon and more.   In the 1800s, the Germans and Swiss were the first to expand the flavor market significantly, generally through the derivation of flavoring substances occurring naturally in foods. In the United States, many flavor companies began as importers of European essential oils and extracts.  According to Datassential, 81% of consumers love or like vanilla and 94% have tried it. But consumers are curious so a variety of new flavors pop up – remember the start of the chipotle frenzy?

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Millenials and Gen Z love trying global flavors and the availability is increasing even in more rural communities. Some of the top-trending ingredients in snacks and frozen foods are sesame seed, ginger, jerk, spicy honey, miso and tahini. Korean and African flavors are most popular, with Italian, Japanese and Greek flavors trailing closely behind. The hot new flavors of 2023 includes ube, mangonada, yuze, spicy maple and London Fog. Look to seem them pop up in restaurants, speciality markets and Instagram.

But what are the most popular marijuana flavors? The team at BDSA, one of the leading data analyst companies in the cannabis insdustry, shared what flavors customers are purchasing.  Like alcohol, consumers tend to like something other than the base flavor and generally sweet and sugary.  Think of Ihop wide variety of over the top pancakes.

Photo by Hans via Pixabay

This year, consumer use is increasing both my the number of new users and frequency of use. The interesting tidbit is while flower and vapes continue to bring in the most revenue, gummies are consumer by the most number of people. And gummies offer a flavor and taste people are used to, and is pleasing to the palate. They are perfect for on-the-go use and are very budget friendly.  And you can easily control the dosage.

The top marijuana gummy flavors are:

  • Watermelon
  • Elderberry
  • Blue Raspberry
  • Raspberry
  • Strawberry

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Edibles (outside of gummies) are just behind flower, vape and gummies and are dominated by the chocolate group.  Again, it is a familiar taste most people love. Next to vanilla, milk chocolate is the top sweet flavor.

The top chocolate edibles flavors are

  1. Milk Chocolate
  2. Dark Chocolate
  3. Peanut Butter
  4. Espresso
  5. Churro

As an example of how this compares to other non-cananbis products, Jolly Rancher list these are their top selling – 1. Watermelon · 2. Green Apple · 3. Cherry · 4. Fruit Punch · 5. Mango.

It seems as more people accept and use legal weed, mainstream tasting products are becoming very successful which is a sweet note for business owners.

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