In honor of 4/20, the unofficial cannabis holiday, the global shoe giant has teamed up with renown skateboard artist Todd Bratrud to launch a limited-release sneaker inspired by the marijuana culture.
It's clear that celebrities see the US green rush as another way to extend their brand outside of the entertainment industry, but what happening in Canada?
When California opened up its regulated cannabis retail program in January, marijuana consumers rejoiced. But after three months, the cheers have subsided.