Social media can be frustrating and fun in equal parts. While it has the ability to suck us into our phones, it can also allow you to interact with people from all over the world, experts on topics that you’re interested in, or people you admire. You can also use Twitter as a way of developing your work persona, and finding different job opportunities. The more important the internet and social media become, the more they can be used to your advantage.
The internet is so pervasive that you are your brand on every platform you’re a part of, so it’s important to maintain your brand management in the most effective way for your career.”
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Twitter is a great medium for developing this personal brand, giving you the opportunity to follow people you’d like to work with, publications and websites you enjoy, and gain notoriety via the smart use of hashtags and comments. The best part is that you can do all of this while still ranting and complaining about the world, because that’s the funnest part of social media.
Check out these 5 tips from experts that’ll help you transform your Twitter into your own personal brand:
Put Keywords In Your Bio
By putting important work related words and hashtags in your bio you’ll gain notoriety and followers. People who are looking for users like you, or who have similar interests will have access to you more easily.
Interact With Others
The easiest way to gain followers and show up on other people’s timelines is to have meaningful interactions with different users. According to Bustle, these interactions will help you gain notoriety over time.
Share Articles Related To Your Field
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By sharing articles that are related to your work, people will view you as an expert on the matter, and will notice that your tweets and account have a pattern.
Follow Relevant People
Kari DePhillips, owner of The Content Factory, explained that the easiest way of acquiring followers is to follow people.
Share What Your Audience Wants To Read
Look through your followers and put yourself in their shoes, sharing the kind of stories that they’d want to read and making them value the content that you’re providing.
