Michael Olson, a respected analyst from Piper Jaffray, claims that Apple has a big problem; users can’t get on board with the iPhone X prices.
In a survey of 1,500 iPhone users, it was discovered that 31 percent of the subjects would not upgrade to an iPhone X, claiming that the device is too expensive. This is something that has never happened before. Even though Apple has always produced expensive products, users were always willing to pay more, believing that the quality of their purchase was worth it.
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The second part of the study asked iPhone users why they wouldn’t upgrade phones, here, 41 percent of them answered that the phone they had now “worked just fine.”
According to Forbes, Apple’s problem lies beyond the iPhone X’s original and super expensive price. They argue that the company’s real issue is how Apple has priced everything surrounding the device, and the fact that users are supposed to purchase other things to take advantage of the iPhone X’s features, such as wireless charging pads and a fast charge cable.
Repairs for the iPhone are also extremely expensive, with a cracked screen costing up to 550 dollars. Of course, you can get AppleCare, but it costs 199 dollars, and it still doesn’t cover all accidents your phone might experience.
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Apple plans on switching things up in the future. Hopefully they’ll lower their prices, or at least include more stuff in the iPhone’s box. It makes little sense to advertise and emphasize features that people won’t be able to access once they purchase the device.