Home Culture Check Out 5 Best April Fools Marketing Ploys Of 2018

Check Out 5 Best April Fools Marketing Ploys Of 2018

So, the first of April happened, which means that you’ll need to be extra wary of what you read online for the rest of the week. Companies love April Fools, taking it as an opportunity to come up with creative and fun ideas for marketing while humiliating innocent and gullible people.

Even though it’s silly, April Fools can lead to some inspiring and cool content. We decided to round up 5 of our favorite April Fools prank; check them out: 

BritBox

Taking advantage of the fact that Americans simultaneously love and hate British accents, BritBox, a VOD service, introduced a feature called “Interp-Brit,”which allows users to toggle dialogue options between British and American accents. It’s amazing.

The details are also perfect, with that clip of Elizabeth Bennet tearing Mr. Darcy a new one with some sort of Californian accent. It might be better than the original.

Google

Google Maps always does weird stuff, but for this year’s April Fools they decided to turn their whole system into a Where’s Waldo adventure, which will last all through the week. On all apps, Waldo will appear in the background, giving you a friendly wave, and prompting if you want to start the game. Once you do, you’ll be on the lookout for Waldo and his friends, as if this were July 2016 when people were out of their houses and couldn’t stop wondering the streets on the look out for Pokemon.

Jeff VanderMeer

The Southern Reach Trilogy has been all over the news lately due to the release of Annihilation, the Natalie Portman starred film which is based on the first book of the trilogy. The movie has gotten positive reviews, but it’s definitely not for everyone, and it’s also very adult, which is why it was very surprising when VanderMeer announced that he’d rewritten the stories as books for kids, as a way of raising awareness about the environment and global warming. The fake covers of the book feature some cute animals that for some reason have scars and that look like they have ulterior motives.

Lego

The company decided to invent a vacuum cleaner that only cleans up Lego bricks and that sorts them by their shape and color. It also removes all dust. It’s kind of a genius invention, and Lego should really commit to it, for the sake of our backs and our feet.

Netflix

On April 1st, Netflix announced that they were acquiring Seth Rogen, claiming that they’d signed a deal with him where he’d transfer full ownership to Netflix over his personal autonomy.

Via Netflix:

“Hollywood, CA – April 1st, 2018 — World-renowned Canadian person, prolific marijuana-doer, and winner of the 2015 MTV Movie Award for “Best Kiss” Seth Q. Rogen has entered into a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc.”

Rogen has a Netflix comedy special that’ll be released on April 6th.

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