The New York Daily News was one of the guest stars at NYC Bubby’s Highline last night. The reason was The Fresh Toast milestone NYC media event to celebrate the first wave of content partnerships and significant traffic milestones.
The NY Daily News joins Salon, The Seattle Times, Pioneer Newspapers and Out magazine as the first mainstream media outlets that are syndicating content from The Fresh Toast.
“As part of the Daily News’ commitment to provide quality, entertaining and relative content to millions of our readers, we are delighted to be the first of many newspaper partners of The Fresh Toast for both cannabis and lifestyle content. Traffic demonstrates that our audience appreciates the daily dose of The Fresh Toast,” said Grant Whitmore, executive vice president of digital for the Daily News, which is reaches 40 million monthly users in digital and print.
Our other partnerships include Naughty Gossip (a very popular column among The Fresh Toast readers), CannabisClubTV, CannaLaw Blog, Whisky Wash and the Marijuana Business Association (MJBA). The Fresh Toast is positioning itself to be the trusted source for the mainstream, as well as a leader in the cannabis business community.
“The Fresh Toast is committed to producing engaging, fresh, trusted content daily, and we are forming partnerships to provide information our readers want and deserve,” stated JJ McKay, founder/publisher.
Jordon Hoffner, CEO of Salon Media Group has this to say about their partnership with The Fresh Toast: “We are excited about our partnership with The Fresh Toast as Salon continues its mission to be a beacon for independent journalism across the cultural spectrum.”
The posh media-filled crowd “toasted” key traffic milestones for The Fresh Toast. The site, which is barely eight months old, now reaches over 275,000 readers monthly, and boasts an almost-even split of men and women, both of which are consistently engaged on a daily basis.
Several The Fresh Toast investors were heard commenting on how glad they were to get in before the equity round. They were amused at the diversity of financial backers, who come from both the right and left of the political spectrum and include some very blue-chip names.
It was perfect summer weather as the crowd spilled out of the Southern hot-spot. During the evening, Naughty Gossip founder Rob Shuter kept the audience spellbound during his speech and sharing celeb stories. Comedian Robert Galinsky was heard talking about his new one-man play and The New Yorker executive Risa Aronson held court in a corner by the bar.
GoFire, a new vape that provides the perfect medical dose, was the sponsor of the event and CEO Peter Calfee regaled the crowd on the adventures of a fast-growing start-up. Ron Silver, owner of Bubby’s, was there with business partners discussing their new cannabis company Relevant Innovations.
Founder/ Publisher JJ McKay was spoke and chatted with friends and industry leaders. Among the other celebrated attendees were NYFW maven Fern Mallis; Judith Regan; Andrew Berg; the president of Robert Graham; Real Housewives of NJ’s Kathy Wakile and husband Richard; Claire Aidem; former Jets safety and now health and sports talent Erik and Sabrina Coleman; Stacy Dreyfus; Cowen & Company’s cannabis expert Vivien Azer; Victoria Ashley; Revlon’s head of global public relations, Gareb Shamus; Valerie Greenberg; on air talent including “The Today Show,” Kate O’Brian; former head of ABC News and former Al Jazeera America; famed singer Anna Bergman; Luc-Henry Roussell; fashion industry executive Grace Cha; artist Richard Taittinger; Dolce Vita shoe founder Nick and Jessica Lucio; Consuelo Vanderbilt Costin Christopher Mason; Duff Lambos; Andrea Warshaw-Wernick; Cannabrunch founder Noa Kahner and her investment banker husband Andrew; Alan Valdes; Silverbear Capital partner and CNN commentator, Ronald Riqueros; and media executives from the New York Times, CNN, the Wall Street Journal, Men’s Health, Time, Conde Nast and Yahoo.
Read a wonderful review of the festivities here.