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Meme Of The Week: ‘And I Oop’ Is The Internet’s New Favorite Expression

This meme is ancient in internet years, having made its first appearance in a 2015 video from Jasmine Masters called “Jasmine Masters handle your liquor.”

In it, Masters, a drag queen from “RuPaul’s Drag Race”, advises people on how to handle their liquor. Although the content is valid and very entertaining, the thing that made it go viral doesn’t happen until the very end of the clip, when the now iconic expression is introduced.

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Like with many internet things, it’s hard to find what makes this video so appealing to so many people, although I think there’s just something very truthful and hilarious about Masters’ reaction.

The ‘and I oop’ memes have been making their rounds full-force during the past week, with some people even adopting the term outside of the internet. Here, we’ve included some of our favorite reactions. Check them out:

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