Wednesday, May 29, 2024

Spotify And Tinder Team Up To Give Your Love Life An Anthem

As anyone who’s ever spent hours debating what song would auto-play on their Myspace page knows, music is powerful in how others perceive you.

Today, Tinder and Spotify announced a partnership that’ll let you add your favorite track, an “anthem,” to your dating profile. You’ll be able to proudly proclaim your burning passion for Frank Ocean, while dodging that dude who unironically loves Skankstral Ska Hotel. Maybe now your inbox will be filled with real conversation starters, like, “What do you think of goth-industrial queen Kim Gordon?”

“Music is a big aspect of how people meet,” Tinder CEO Sean Rad tells Business Insider. This line prompted some TFT staffers to want to respond: no sh*t! “You socialize around the music you love,” Rad went on. “It says a lot about your personality, what your interests are.” It’s like the internet version of locking eyes with someone at a concert.

What, exactly, is this “anthem?” you ask. Good question. From the Spotify press release:

It’s that one single track that tells your story. That one song you can’t get out of your head. Where the lyrics of your life meet the rhythm of your soul. It may change as you change, but at any given time, you have an anthem—and the world is waiting to hear it. Spotify is giving all Tinder users, with or without a Spotify account, the unique ability to add an Anthem to their profile.

I blame iTunes for most of my questionable college boyfriend choices, so this feels like a natural progression. If you’ve never felt a romance blooming while sitting on a ratty couch scrolling through your respective love of Bowie deep cuts, you haven’t known innocent, pointlessly shallow love. Spotify and Tinder seem to hope this feature goes deeper than that, and you can be sure they’re R&D-ing your musical taste and love connections while you’re jamming out.

Once you’ve established you both adore steamy 90’s music, turn up the volume on this sexytime playlist.


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