Wednesday, March 22, 2023

USPS Is Launching Scratch-And-Sniff Ice Cream Stamps This Summer

If you’ve ever fantasized about mailing delicious smelling letters – who hasn’t? – US Postal Service has got your back, releasing stamps that when scratched smell like the world’s greatest and most summer-y invention: ice cream.

This scratch-and-sniff ice cream stamp collection is called “Frozen Treats Forever,” so be sure to keep them away from children who’ll want to eat them, use them as stickers or tattoos, and give them other uses that don’t involve mail.


The stamps feature illustrations of frosty, colorful, icy pops on a stick. Today, Americans love cool, refreshing ice pops on a hot summer day. The tasty, sweet confections come in a variety of shapes and flavors.”

A press release from USPS claims that the stamps will be released on June 20th to celebrate summer, and that they’ll contain 10 different illustrations of delicious looking ice cream, including popsicles and colorful frozen pieces of fruit. The booklet, designed by South African artist Margaret Berg, will be launched at Austin’s Thinkery Children’s Museum and will also be available for online purchases.

Bustle reports that this isn’t the first time USPS has gotten creative with their stamps. A while back they launched a pretty successful series of stamps featuring  Disney Villains, including characters like Scar from The Lion King and Ursula from The Little Mermaid.

“Frozen Treats Forever” marks the first time that USPS releases stamps that smell, so hopefully the experiment will result in sweet and yummy scents. Scratch-and-sniff items mostly smelled strange when I was little.



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