Tuesday, January 31, 2023

A Brewery In Sweden Is Selling Chips For $10 Each

Take a good hard look. It’s nothing more than a fancy Pringle, right?

https://www.instagram.com/p/BLgYjEZDLwf

Not quite. It’s more of an investment. This, ladies and gentlemen, is the world’s most expensive chip!

At $10 each, they come in a five-pack box and sell for $56. (You could buy, like, a thousand cans of Pringles for that price).

https://www.instagram.com/p/BLavy18j8xL

This is all the brainchild of St. Erik‘s brewery in Sweden, which wanted only the finest quality bar snacks to pair with their equally fabulous beer. Specifically, their India Pale Ale.

https://www.instagram.com/p/BIrsULbDTta

According to Paper Magazine, other ingredients include matsutake mushrooms, Leksand onion, truffled seaweed, India Pale Ale wort, crown dill and Ammärnas-region almond potatoes — all rare in their own right.

https://www.instagram.com/p/BLxmtjPgxmK/

Say what you will about the pretense of all of this. the chips sold out almost as soon as they were released, and St. Erik’s only made 100 boxes, so this is not a stupid idea by a long shot. Either that, or it’s proof that people will buy anything when they’ve been drinking.

 

Consume is an essential source for food and beverage news, trends, tips, original recipes and everything in between. Want to read more? Try these posts: 11 Annoying Things About Menus, How Cannabis Sommeliers Are Making Dinner Parties Way More Fun, and 5 Scary Things To Make With Leftover Halloween Candy.

MUST READ

MORE BY THIS AUTHOR

The Crazy Effect Coffee Has On Doughnuts Will Surprise You

Dunking doughnuts into hot coffee is not just a textural and sensory wonderland. Science now says the two actually counteract each other.

Don't Miss Your Weekly Dose of The Fresh Toast.

Stay informed with exclusive news briefs delivered directly to your inbox every Friday.

We respect your privacy. Unsubscribe anytime.