It’s been 80 years since the last naturally-hued chocolate was introduced (white). Now, Ruby is a new type of chocolate now and people are curious
Chocolate production company Barry Callebaut has revealed the “don’t call it pink” chocolate as the newest variety to join milk, dark, and white:
The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. To create Ruby chocolate no berries or berry flavor, nor color, is added.
The color comes from the ruby cacao bean which is unique because “the fresh berry-fruitiness and color precursors are naturally present. The cocoa beans are sourced from different regions of the world.”
Okay, we won’t call it the “P word”, but you know, this ruby chocolate has coincidentally debuted at a time when “Millennial pink” is being splashed all over everything, from gin to iPhones.
https://www.instagram.com/p/BYqfcjJBulm
And in a phone interview with Bloomberg, Barry Callebaut CEO Antoine de Saint-Affrique said of the “not Millennial pink” chocolate: “It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate. It has a nice balance that speaks a lot to millennials.”
Sure, Jan.
Barry Callebaut’s ruby chocolate was revealed at an exclusive launch event in China on Tuesday.
