Recently I stumbled upon the Pumpkin Spice Latte Twitter account. It began in 2014, around the same time as the culture’s obsession of the pumpkin spice brand. Coincidence? I think not.
https://twitter.com/TheRealPSL/status/496755925274095616
You must understand. The Pumpkin Spice Latte isn’t a drink. It’s a character. It’s a friend. It’s an American Institution, one of the pillars of our modern world. Without its annual return, our purview would fall into drabs of gray and doom, instead of these glorious shades of…orange.
Normally, I wouldn’t be so down with a brand like this. I mean, it’s against my brand. But like just look at these cute photos of a costumed PSL. The commitment is staggering and therefore impressive.
https://twitter.com/TheRealPSL/status/522748889632235521
https://twitter.com/TheRealPSL/status/644169713719771136
https://twitter.com/TheRealPSL/status/645975808280891392
https://twitter.com/TheRealPSL/status/649237327408033792
https://twitter.com/TheRealPSL/status/636916114811846656
https://twitter.com/TheRealPSL/status/652529014968418304
If you’re willing to dress up a glorified latte into lederhosen and design a fake leather jacket for it to wear, I’ll open my cold writer heart to said glorified latte. Who isn’t susceptible to this flavor of kitschy, pure delight? Everything doesn’t need to be serious.
Is the pumpkin spice thing a trend? Sure! But Starbucks is riding that wave as long as possible, and making it fun while doing so. Send this character interview with the PSL Starbucks posted to your mother. It will be her favorite thing. She will mention it to friends and family at Thanksgiving and ask you to find it so everyone else can read it, too. And they’ll all giggle and it’ll become their favorite thing. So let that light shine.
https://twitter.com/TheRealPSL/status/512287594965528576
https://twitter.com/TheRealPSL/status/508298605849899008
I’m only positive of fall’s return because of the PSL (and its Twitter account). Forget returning to school, forget the Big Harvest, forget the autumnal equinox. This is how we measure the changing of seasons in today’s age. Welcome to the pumpkin spice-flavored revolution.
https://twitter.com/TheRealPSL/status/769306022452146177
