You would be forgiven for mistaking this French man as the villain in a B-class action thriller. Without warning, he ambles into the Apple Store in Dijon, France, carrying his choice of weapon: a small metal ball. In true villainous fashion, it’s a ball from the French game pétanque, perverting a device of joy into one of destruction. With that weapon, he destroys multiple Apple devices, inciting chaos.
But turns out dude just wanted revenge against some alleged poor customer service! According to The Next Web, this disgruntled man was “heard talking about ‘his consumer’s right’ and citing that he’s unhappy with how Apple handles his support case.”
A security team took him into police custody, reports Le Journal.
I mean, we live in a capitalistic consumer society; chances are you’ve run against the bureaucratic madness of calling service providers who demand you call like 5,000 departments until you reach the one person who begrudgingly helps you out. I’ve literally just paid late fees to avoid this soul-crushing nightmare. Or, perhaps, in that eff-your-politeness tone they state, “There’s nothing more we can do for you at this time.”
Anyways, all I’m suggesting, is that maybe this guy isn’t such a villain. Maybe he’s poor, bruised man battered by an unjust system…
Though, come on, plot your vengeance a little better, dude. Watch how many times he adjusts his backpack, flopping around because he’s wearing just one strap. Now is not the time to be hip! You’re smashing iPhones and Macbooks with a steel ball! You’re already doing the cool thing! Plus you’re wearing sunglasses inside! And just one earbud plugged in! Too many cool signifiers! Don’t be extra, bro!
Also, while you’re ranting about the system, we totally see you missing that Hulk Smash at the :50 mark. It’s all good, though. Just tweet through it, fam.
There’s a ton of tiny delights throughout this video—like the way our French hero/villain standing petulantly like a child, trying to sneak back into the store—so be sure to watch multiple times. Remember him the next time you’re in the middle of a 40-minute hold waiting to speak with a customer service rep. He did this for all of us.
Posted By: Brendan Bures
