Hollywood is the world’s biggest movie making business and, like all businesses, a lot of their success relies on how well their product is advertised and marketed. While Hollywood movies make a lot of money in the US, they also make a lot of money internationally, which is why some companies, like Pixar, take extreme measures in ensuring that their content is accessible for all audiences.
Pixar is the perfect example of a company that makes universal movies, beloved by kids and adults, no matter where they’re from. The fact that their movies are famous all over the world is no coincidence considering how much work and thought they put into developing different versions of the same movie, just so it’s accessible for everyone.
While some of the changes in the video – like dubbing the language of the movie or changing the content of a letter from english to french – are expected, others are very surprising, complex and expensive. Changing the sport displayed on ‘Inside Out’ from Hockey to Soccer, is an expensive but effective way of appealing to non-american audiences. The same goes for the movie’s change of broccoli to pepper, which seems a little weird, but it’s Disney so they probably know what they’re doing, right?
You can check out Oh My Disney’s Youtube account if you want to know more about Disney’s smart and weird ways in which they make more money than anyone else in the world.
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