Arundati Dandapani advises and supports non-profits and businesses with insightful storytelling at the intersection of cannabis, media, marketing and social research. She is the founder of Generation1.ca, an online cross-sectoral resource and outlet for Canada's newest residents. She was also honored with industry awards, including the inaugural GRIT Future List Honour along with the 2020 AAPOR Burns Bud Roper Fellow and QRCA's 2020 Young Professionals Grant. She is involved with multiple research industry associations, and is the chief-editor of MRIA-ARIM, Canada's Marketing Research and Intelligence Association for research and insights professionals. She can be reached at arundati@generation1.ca.