For one, you can say goodbye to makeup sample stations. You’ll just have to buy that lipstick without trying it on first.
Like most brick and mortar stores, beauty retailers are beginning to reopen. These places, which used to have make-up artists and product samples for customers to try out, will now look much different in some key aspects. Following CDC regulations and coronavirus safety measures, beauty stores will now have to limit contact between employees and guests, while ensuring that their spaces stay as safe and controlled as possible.
Nylon magazine spoke with different large companies, from Bath and Body Works to Sephora, on how these places will adapt to a post-coronavirus world. Here are some of the most important changes you should be on the look out for:
There will be more cleaning measures
Bath & Body Works explained that store hours and staffing have been modified in order to give employees extra time to clean and sanitize stores and products. They also explained that employees would be cleaning the credit card machine and checkout areas between customers, meaning that it might take a longer time to purchase products.
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Stores will ask you to comply with social distancing guidelines and, depending on your state, might also ask you to wear a mask.
No more tester products
While there might be some stores with testers, the majority of retailers will remove them as a way of protecting customers. Testers might be featured for looking only, or in containers for single use, which might actually be a good thing; long before the existence of COVID-19, make-up testers were hubs for germs and viruses. How many times have you tried on a lipgloss or lipstick that a hundred other people sampled, too? Gross.
Curbside pickup and online sales are here to stay
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Curbside pickup and online sales will continue to act as one of the main sources of businesses for all kinds of people. Those who still don’t feel ready to go back to a store or who stumble upon one that is too crowded will likely use this option during the coming months.
