CBD’s takeover and introduction into the mainstream has been unprecedented, making many well-known business eager to get involved.
CBD has been called the “next gold rush” so many times, it’s starting to lose it’s impact. Still, the numbers don’t lie, and everything suggests that CBD wellness products are here to stay.
Although reading about CBD’s success is awesome, all of this progress won’t truly hit you until you stumble upon a cannabis-laced product while conducting your regular shopping. And the more cannabis is embraced across America, the more likely this is to happen to people with all sorts of backgrounds. To prove how our times are changing, here are 8 commercial and well respected businesses that are making their moves on the CBD industry (you know CBD is mainstream when Walmart is considering investing in it):
CBD and hemp oil are huge within the beauty industry, with dozens of small companies gaining traction and popularity thanks to the growing cannabis industry in America. Sephora, one of the largest distributors of beauty products in the world, has added curated cannabis sections to their stores. These feature notable hemp and CBD products like Lord Jones and Herbivore Botanicals.
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Ulta Beauty, known for its wide range of beauty products, announced that in March 2020, they’d carry their first batch of CBD skin-care products. The lotions and creams available will be five different ones from Cannuka, a company known for blending CBD and manuka oil. These products will be available for purchase in Ulta Beauty stores and online.
On January 14, 2019, Neiman Marcus announced that they would offer CBD beauty products in their stores, including brands like Sagely Naturals, Cannuka, Cannabliss Organic, Code of Harmony, and more. “Cannabis beauty brands are becoming increasingly popular and CBD products are the next big thing in beauty. Neiman Marcus plans to continue to expand our CBD assortment while offering customers the latest and greatest in Trending Beauty,” said Kim D’Angelo, beauty buyer for Neiman Marcus. The products offered include face balms, lotions, soaps, serums and masks.
DSW is also taking the leap into CBD beauty products, which is weird because they sell shoes. DSW is partnering up with Seventh Sense products, selling their body lotions, foot creams and muscle balms. You’ll find these products in 94 out of DSW’s 500 stores all across the US.
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Urban Outfitters, known for its clothing and accessories that target men and women between the ages of 18 to 30, recently announced a partnership with CBD for Life. This company has been around since 2015 and specializes in beauty products containing CBD. Urban Outfitters will carry their products in six initial locations, two stores in California and four in New York.
Simon Malls, the biggest mall owners in America, are opening over 100 CBD stores across their locations in the US. They recently announced their partnership with Green Growth Brands, an Ohio-based cannabis company.
“We are committed to adding new and dynamic retailers and uses to our shopping destinations, and the GGB shopping experience is exactly the type of innovation our customers want and expect from us,” said John Rulli, president of Simon Malls, via press release. The first store is planned to open in March in Castleton Square Mall, Indianapolis. Rulli continued to express his support for CBD, explaining that the stores weren’t pop ups or temporary. “It’s a category that we are embracing and getting behind.”
Whole Foods founder Steve Mackey recently said that once cannabis is legalized in Texas, grocery stores would probably get involved within the business. “You just never know what happens over time with markets. They change and evolve,” he said. Although selling marijuana in the aisles of Whole Foods sounds like a distant truth, the licensing of CBD and hemp products could occur much sooner, especially considering how other companies and competitors are approaching the matter.
Walmart, or the store where you can buy anything and everything, showed some interest last year in CBD. In October 2018, Walmart’s Canada division was conducting research in order to add CBD products to their stores, causing a brief but considerable 2.5 bump on their share price. Currently, you can purchase some of their products online, but we’re still waiting on news that confirm their full investment on the cannabinoid.