Looking for a cosmetic procedure to help you feel good this year? RealSelf spent a year researching which ones are worth the investment. Here are the results.
The cost of looking good and feeling better is on the rise along with a purported quality of life. As both women and men invest in anti-aging procedures that boost confidence and explore ways to eliminate the signs of aging, sites like RealSelf, Beautypedia, and TheDermReview help consumers identify products that are worth both the hype and the spend.
RealSelf’s Worth It Index recently unveiled its results of a year-long research project focused on helping customers identify which procedures and skincare investments were most recommended.
Their RealSelf Worth It Rating is a proprietary consumer satisfaction score based on reviews from consumers on RealSelf who, after undergoing a treatment, rated it as “Worth It” or “Not Worth It.” To become a 2020 Most Worth It procedure, a team of researchers looked to consumer-based reviews and ratings between January 1, 2019 and December 31, 2019 that earned a score of 90% or higher. Out of all the reviews, 15 nonsurgical and 37 surgical procedures made the list.
“Unlike other beauty awards, the RealSelf Most Worth It Ranking is based only on satisfaction scores reported by real patients,” said Tom Seery, RealSelf founder, and CEO. “Our annual list of Most Worth It procedures is a helpful guide for people who are considering whether to invest their time and money in a procedure.”
Facial procedures came out on top, showcasing effects of healthy skin trends that meet a review-driven economy with the growth of influencers and social media stars showcasing their skincare routines.
Becky Sturm, esthetician and owner of Stormsister Spatique, a skincare boutique based in St. Paul, Minn., believes the rise of investing in the face is long overdue. She explained, “Both men and women are finally starting to be proactive and take of their skin at younger and younger age.”
When asked what products her clients seemed to favor, Sturm illustrated that moisturizer outsells every other product. “Moisturizer is my number one seller because my clients are understanding that a good skincare system is a great investment to help the aging process by smoothing fine lines and elongating time before going under the knife.“
Sturm, who recommends at least four facials each year, sees the growing trends of individuals placed on feeling confident in a healthy skincare regimen, which aligns with the Worth It Rating RealSelf’s consumers gave to facials — 99%. Other ratings include:
- HydraFacial | Worth It Rating: 98%
- Restylane | Worth It Rating: 97%
- Dysport | Worth It Rating: 97%
- Botox | Worth It Rating: 97%
President and co-founder of Influenster, Elizabeth Scherle recently stated to Fashionista that 93% of consumers read reviews before making a purchase, looking online to research. With skincare products growing by over 13% in 2018 alone, The NYP Group shared that natural skin-care was an explosive trend, growing twenty-three percent over the year prior (2017).
Contemplating surgery or if a certain product really is worth the price? Looking to peer-based research and reviews can help you better understand outcomes and save money.