Cannabis-infused beer is one thing, but an entire beer made from cannabis is another. And it appears that possibility isn’t too far from becoming reality. Seeing a demand, Canadian Brewers to produce beer made completely from marijuana and have filed a patent to make it more profitable.
The company? Province Brands, which filed a patent for the “world’s first beers brewed from the cannabis plant.” The move demonstrates the beer industry’s growing interest in the cannabis industry. Just last year an ex-Budweiser executive suggested marijuana was the “new craft beer.”
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Via the DrinksBusiness:
While other companies have produced cannabis-laced beers and wines, Province Brands is the first “global company” to produce beers brewed entirely from the cannabis plant, describing its products as “alcohol-free, yet highly intoxicating, and with a dose-response curve similar to that of alcohol”, as well as being low calorie, low sugar, and mostly gluten free.
“The fact that the first Fortune 500 company to invest in the cannabis space was not a tobacco giant like so many had predicted but was, in fact, Constellation Brands, one of the largest and best run adult beverage businesses in the world, truly validates our efforts and proves the market for beverages like those Province has been brewing,” said Province Brands CEO Dooma Wendschuh.
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Marijuana beer would upend a history going back thousands of years. Beer may have been known in Europe as far back as 5,000 years ago, and was mainly brewed on a domestic scale. Beer produced before the Industrial Revolution continued to be made and sold on a domestic scale, although by the 7th century CE beer was also being produced and sold by European monasteries. During the Industrial Revolution, the production of beer moved from artisanal manufacture to industrial manufacture, and domestic manufacture ceased to be significant by the end of the 19th century.
Recreational marijuana is expected to be fully legal and available for retail in Canada by this summer. Cannabis drinks are expected to be legal by early 2019.
