Thursday, March 23, 2023

Denver Roofer Offers Reefer To Drum Up Business

A Denver roofer is making offer cannabis lovers can’t refuse: ‘Get a roof, get some weed!”

Masterpiece Roofing, which has an A-plus rating with the Better Business Bureau, admits the marketing campaign is a gimmick, but promises to make good on the offer. According to Masterpiece Roofing & Painting‘s Facebook video post:

“Denver’s #1 roofing company is offering YOU some free ‘grass’ with every roof that we install. We are taking roofing to the next level, ‘higher’ if you will.”

The company posted the video on Saturday and it has garnered more than 125,000 views so far.

Is this even legal? Not really. But here is how the company is skirting the state regulations, according to Westword:

Because the promotion gives away vouchers, it’s not violating state laws regarding unlicensed marijuana sales or promotional giveaways.

As of Wednesday, nobody has jumped on the offer, but the company is pleased with the social media buzz.

“It’s sure driven up the SEO to my website,” owner Rex “the Roofer” Corley told Westwood. “One of my competitors came up to me over the weekend and said he was going to get a new roof from me now.”

Corley says he is not a marijuana consumer, but he supports those who do. “I don’t smoke weed, but if someone chooses to do that, that’s fine. It’s just like drinking a cold beer. I don’t have that stigma attached to it that other businesses would,” Corley told Westwood. “I just wanted to be the first at this.”




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