It’s not a new trend that stars are getting into the cannabis with game with celebrity marijuana strains. Not only is it a fruitful investment, celebrities are tacitly raising cannabis awareness and ushering it further into the mainstream by embracing the green.
The latest celebrity to continue their brand rollout of an official cannabis line is a big one. Marley Natural, the official Bob Marley cannabis brand, launched in Washington recently (it first began by selling products in California). Marley Natural is run with the blessing of the late Marley’s remaining family and owned by Privateer Holdings.
According to Leafly, two of Marley’s granddaughters, Zuri and Shacia, were in attendance at the brand’s launch party and talked to customers about the product.
Marley Natural’s extension to Washington showcases the further proliferation of celebrity brands. Just recently Annie Nelson, wife of Willie Nelson, announced her own marijuana-infused artisanal chocolate edible line. This move falls in line with celebrities appealing to possibly more niche consumers, sometimes in a more adult way or to target an underserved people in the marketplace.
That’s what Whoopi Goldberg is doing with her cannabis company, Whoopi & Maya, that’s marketed toward women. The Whoopi & Maya line produces balms and bath soaks—and more—that help ease the pain women experience from periods and/or cramps. There’s also Bethenny Frankel, progenitor of Skinnygirl cocktails, is also creating a “diet weed.” It will aim to eliminate the “munchies” most marijuana smokers experience and likely be called “Skinnygirl Marijuana.”
Marley Natural and Annie Nelson and others are showing that cannabis has the possibility to be more nuanced and mainstream simultaneously. It doesn’t hurt they’re making green by making green.