Though financial details were not disclosed, Jay-Z will oversee outreach strategies and creative decisions at the company.
During the holiday week, legal marijuana sales jumped to $400 million nationwide, which is 60 percent above average, according to sales data.
When Bruce Linton was fired as CEO of Canopy Growth last week, it sent considerable shockwaves through the cannabis industry.
Cannabis software company Akerna Corp. said that it expects Americans will spend more on cannabis this Fourth of July than chicken for their BBQs.
Major Canadian players like Canopy will likely remain an industry leader, but its shares are trading at a premium compared to its competition.
Since Colorado adult-use cannabis program begin in 2014, the state has generated more than $6 billion in marijuana sales.
One investment banker says Canada “blew it” with regard to legalization, thanks to severe provincial and marketing regulations placed on the industry
Marijuana executives at Canopy Growth and Aurora Cannabis want investors to consider them alongside other healthcare stocks, not weed stocks.