"We embrace the weird here. As the night goes on, the idea is things should get stranger and stranger.” This is what we’re told upon entering the Pet Rescue Lounge party during SXSW.
What happens when TV and reality collide? Something like AMC's Los Pollos Hermanos pop-up shop at SXSW happens. The chain of stores is, of course, owned by Gus Fring in the Breaking Bad and Better Call Saul shared universe....
They call him Jay Electronica. His name is combustive, causing instant reaction from the right type of person. Usually that person is either a) a rap nerd or b) a 1-percent of the 1-percenter rich class, thanks to his...