Gwyneth Paltrow’s much maligned baby has entered the next step of its development, announcing its partnership with Netflix.
The planned docuseries will consist of 30 minute episodes hosted by Paltrow and Elise Loehnen, chief and head of content of Goop. Doctors, experts, editors and researchers are expected to make appearances throughout the series in order to investigate issues related to mental and spiritual wellness.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” said Loehnen in an interview with Variety.
The untitled show will be developed by a combination of Goop’s content team, which consists of over 20 people, and Netflix employees. Loehnen also said that having Paltrow on board is great because of the experience she has with the medium.
“She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive,” she says.
Goop is looking forward to getting involved in the podcast business and to continue publishing books. It seems like no matter the amount of controversy and crazy stuff they do, the company is still standing strong. Maybe Goop is holding us hostage because we love the drama and can’t stop ourselves from looking.