Alaska Airlines will be celebrating National Ugly Holiday Sweater Day on December 15, allowing passengers in festive seasonal sweaters to board early that day.
The one-day promotion will be honored across the airline’s 115-city network including all Alaska, Virgin America and Horizon Air flights. There will also be “festive boarding music” all month long to keep those holiday vibes going.
— Alaska Airlines (@AlaskaAir) December 6, 2017
“Travel during the holidays can be stressful for guests, especially those who do not travel often,” says Natalie Bowman, managing director of marketing and advertising at Alaska Airlines. “This fun promotion not only allows guests to board early on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of their closet.”
Alaska is using this stunt in hopes that it will go viral. They’ve already set-up hashtags in anticipation and is urging guests to “join in the merriment of the holiday season and share their memories on Twitter” by tagging their photos and videos using #UglySweaterDay and #MostWestCoast.