If you’re wondering why Calvin Harris was sporting a scraggly beard in recent months, now we know why—he was trying to win a Grammy.
Harris received a Producer of the Year nomination at the 2018 Grammys. To be “taken seriously by the Grammys as a producer,” Harris grew a “big ol’ beard.” It worked so far as to earn him the nomination, but Calvin Harris would lose the Producer of the Year Award to eventual winner Greg Kurstin, whose work was featured on 2017 albums by Kendrick Lamar and Liam Gallagher.
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With Kurstin’s win, Harris will lose the beard he announced on social media Tuesday. “Now my beard is gone, the experiment completed, and I can move forward with 2018,” he wrote.
Check his full beard eulogy below.
View this post on Instagram
Last year I grew a big ol beard in order to be taken seriously by the Grammys as a producer. It worked to an extent – my Producer of the Year nomination came through and I was happy the beard was performing as well as I had hoped. But unfortunately this weekend I learned that even a new beard has its limitations. On Sunday I lost out to the incredible Greg Kurstin. A big ol beard can only take you so far. An important lesson learned that i am happy to pass forward to all of you good people. Now my beard is gone, the experiment completed and I can move forward with 2018! God bless and thank you for your support !!!