Green Growth Brands (CSE: GGB) (OTCQB: GGBXF) has capitalized on its prior relationships with the DSW (NYSE: DSW) shoe chain to reach an agreement to sell its Seventh Sense Botanical Therapy brand at select stores in the U.S.
DSW stands for Designer Shoe Warehouse and the company has 515 warehouses in 44 states. Many of the Green Growth executives previously worked at DSW, so the relationship between the two has been expected. Accessories, including beauty and wellness products, is a growing category for DSW and the company said that it will continue to be a component of its growth strategy.
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The agreement is for 54,960 units and covers sales in 96 U.S.-based DSW stores. The Seventh Sense brand offers CBD-infused products including muscle balms, body lotions, body washes and foot creams. The two companies tried a test phase last autumn in which Green Growth Brands sold select Seventh Sense products in 10 DSW stores. Green Growth said that during the first 10 weeks of the test period, 74.4% of product presented on shelves was sold, significantly exceeding expectations.
“DSW is the number one full line adult footwear specialty retailer in North America1,” said Peter Horvath, CEO of Green Growth Brands. “They have revolutionized shopping for shoes and accessories and we are thrilled they chose to partner with our company, allowing us to introduce a new product category to their customers.”
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“The Agreement, and the deepening relationship with DSW, is the first step in our strategy to expand sales of personal care CBD products through external partnerships, in mall kiosks, and through a growing number of stores and online,” added Horvath.
“We have seen recent shifts in consumer behavior accelerate changes in the retail industry,” said Roger Rawlins, CEO of DSW Inc., “North America’swidespread adoption of the use of CBD products is one of the best examples of these shifts, and we could not be more excited about our partnership with Green Growth Brands and the introduction of their products to our customers.”