Monday, June 5, 2023

Starbucks Releasing Frappuccino Built To Blow Up IG

Not one to back down from a viral Instagram drink idea, Starbucks is debuting a new Frappuccino called the Crystal Ball, specifically to appeal to social media. The drink, just like the wildly successful Unicorn Frapp, is colorful, whimsical and photo ready.

While Starbucks corporate headquarters has yet to confirm the release date of the turquoise, peach-flavored drink, baristas are already posting pics online and neighborhood shops are not exactly being quiet about it either. According to them, the drink will make its debut Thursday and only be available for four days, or while supplies last.

The Crystal Ball Frappuccino doesn’t look quite as impressive as the radioacative-colored Unicorn, although it does sound just as cavity-inducing: a cream-based Frappuccino flavored with peach syrup and topped with whip and rock candy.

If you recall, the Unicorn Frappuccino was so popular, baristas were threatening to quit over it, because they could barely keep up with demand (and those multi-step drinks are a bitch to make!). But for every barista who snarled at the thought of having to make the intricate drink, there were about a thousand pics posted on Instagram, creating FOMO one fluoride-colored  swirl at a time.

As Business Insider reports, Starbucks’ Frappuccino sales haven’t been as successful as the Unicorn Frapp would have you think. In fact, sales have sucked for the past two years, with the company announcing plans to end its popular Frappuccino Happy Hour after the promotion failed to spike sales last summer.

However, the Unicorn Frappuccino did drive sales significantly when it debuted last April. And now, the company is hoping that lightening strikes twice with the Crystal Ball. If only the drink could actually see into the future we’d already know the answer.



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