“Tidying Up With Marie Kondo” is Netflix’s latest binge-worthy reality TV show, cementing Kondo as the tidying queen of the universe. The show follows and explores the magic of the KonMari method, which aims to transform your cluttered spaces into spots that make you feel serene, happy and peaceful. Her method encourages you to organize your home according to categories, focusing on items that spark joy versus items that don’t. In short: items that don’t spark joy gotta go.
Marie Kondo speaks calmly, looking organized and tidy in her perfectly coordinated clothes and tiny frame. She embodies her mantra, which may be why the show works so well.
Despite Kondo’s peaceful and adorable demeanor, she’s a scary host, demanding a lot of work from her “patients.” Participants of the show are asked to throw all of their clothes in a pile and to go through each item, feeling ashamed when they realize the amount of stuff they’ve accumulated over the years. It’s easy to picture Kondo having a delightfully twisted time while rummaging through your own closet.
Kondo’s double nature is prime for memes, which emphasize how much work participants have to go through in order to “come clean” at the end of the process. Check out some of the best memes:
Marie Kondo thanks you before ejecting you from the platform in Smash
— JuanPa (@jpbrammer) January 8, 2019
Some dude we met yesterday told us his friend dumped her boyfriend after reading the Marie Kondo book bc he didn’t bring her joy, what a hero
— alix (@alixmcalpine) January 8, 2019
Start of cleaning: I am a calm minimalist earth goddess
10 minutes later: Marie Kondo can suck my left titty I love my numerous towers of dusty junk that have given me depression
— Deirdre (@figgled) January 8, 2019
Okay, we’re watching the Marie Kondo tidying show. She’s already crawled out of our tv and thrown all my DVDs out the window.
— Kirst New Year (@Winskillfull) January 8, 2019
After a heated discussion with Marie Kondo i’ve decided to throw myself in the trash.
— Kashana (@kashanacauley) January 7, 2019
.@netflix send Marie Kondo to Hill House you cowards
— Stephen Dowling (@SRD_08) January 8, 2019
Marie Kondo’s home pic.twitter.com/PCX7efA42C
— Claude Zeins (@czeins) January 3, 2019
Marie Kondo after u burn all your possessions pic.twitter.com/rUxGmbxhNE
— Judson Collier (@JudsonCollier) January 3, 2019
MARIE KONDO: hold this book and see if it sparks joy
ME: wow, it does
MARIE KONDO (removing fake book jacket): that book was mein kampf
— Ben Rosen (@ben_rosen) January 3, 2019